The Marketing Innovation Show themarketinginnovationshow

Join Andrei and our guest on today’s episode, ​​𝐌𝐚𝐫𝐤 𝐑𝐚𝐟𝐟𝐚𝐧, as they will be discussing turning B2B brands into category thought leaders through little known content marketing strategies. 𝐌𝐚𝐫𝐤 is the founder and CEO of Content Callout and a successful podcast host himself.
 
𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 ​​​​𝐌𝐚𝐫𝐤:  
𝑊𝑒𝑏𝑠𝑖𝑡𝑒: https://www.contentcallout.com/
𝑀𝑎𝑟𝑘 𝑜𝑛 𝐿𝑖𝑛𝑘𝑒𝑑𝐼𝑛: https://www.linkedin.com/in/markraffan/
 
𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐀𝐧𝐝𝐫𝐞𝐢:
𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑢: https://marketiu.com  / https://marketiu.ro   
𝐴𝑛𝑑𝑟𝑒𝑖 𝑜𝑛 𝐿𝑖𝑛𝑘𝑒𝑑𝑖𝑛: https://www.linkedin.com/in/andreitiu/   
𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑢 𝑜𝑛 𝐿𝑖𝑛𝑘𝑒𝑑𝑖𝑛: https://www.linkedin.com/company/marketiu   
𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑢 𝑜𝑛 𝑇𝑤𝑖𝑡𝑡𝑒𝑟: https://twitter.com/marketiuagency   
𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑢 𝑜𝑛 𝐼𝑛𝑠𝑡𝑎𝑔𝑟𝑎𝑚: https://www.instagram.com/marketiuagency/  
𝐸𝑚𝑎𝑖𝑙 𝑎𝑡 hello@marketiu.ro 
 
𝐋𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐟𝐚𝐯𝐨𝐮𝐫𝐢𝐭𝐞 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦:
▶️Watch the episode on YouTube: https://bit.ly/The-Marketing-Innovation-Show-YouTube 
▶️ Apple Podcasts: https://bit.ly/The-Marketing-Innovation-Show 
▶️ Podbean: https://bit.ly/The-Marketing-Innovation-Show-Podbean 
▶️ Spotify: https://bit.ly/The-Marketing-Innovation-Show-Spotify 
▶️ Deezer: https://bit.ly/The-Marketing-Innovation-Show-Deezer 
▶️ Stitcher: https://bit.ly/The-Marketing-Innovation-Show-Stitcher 
▶️ Castbox: https://bit.ly/The-Marketing-Innovation-Show-Castbox 

Episode transcript: 
 
Mark  
They realise, hey, the investment for digital is oftentimes significantly less than the investment for conferences and trade shows, and the ROI is about the same or better. And so when you think of it from that perspective, a lot of companies, I think are still gonna go back and add in a conference or a trade show here and there. Don't get me wrong, I think they're still really, really good for a well-rounded programme. But I think that it's going to be less and you're going to see a lot more companies invest in digital, especially when it comes to content and social and trying to leverage social.
 
Andrei Tiu  
Hi, there! This is Andrei, and you're on a new episode of The Marketing Innovation Podcast Show. Our special guest today is Mark Raffan, the CEO of Content Callout and a successful podcast host himself. He turns B2B brands into category thought leaders through little known content marketing strategies, which is exactly what we'll be discussing today. So without further ado, Mark, it's a pleasure to have you on the show, pumped to see how our discussion goes and what secrets we find from you. How are you? How's the morning been for you?
 
Mark  
Yeah, fantastic. Thank you so much for having me, Andrei, I appreciate it.
 
Andrei Tiu  
Pleasure is all mine. Looking forward to catching up on the geeky stuff here in the B2B content marketing? Subject line. First of all, let's start with a quick introduction so our listeners here can get to know you a little bit and for them to know you as a person, and what was your journey as a marketing leader, and then entrepreneur. As well as podcaster if

Join Andrei and our guest on today’s episode, ​​𝐒𝐭𝐮𝐚𝐫𝐭 𝐋𝐞𝐨, as they will be discussing business growth, strategy, resilience building and leadership development in the current still uncertain global market. 𝐒𝐭𝐮𝐚𝐫𝐭 is the founder and CEO of Waymaker, an intelligent business management platform that helps leaders build a better business in 30 days.
 
𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 ​​𝐒𝐭𝐮𝐚𝐫𝐭:  
𝑊𝑒𝑏𝑠𝑖𝑡𝑒: https://waymaker.io/
𝑆𝑡𝑢𝑎𝑟𝑡 𝑜𝑛 𝐿𝑖𝑛𝑘𝑒𝑑𝐼𝑛: https://www.linkedin.com/in/stuartleo/
 
𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐀𝐧𝐝𝐫𝐞𝐢:
𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑢: https://marketiu.com  / https://marketiu.ro   
𝐴𝑛𝑑𝑟𝑒𝑖 𝑜𝑛 𝐿𝑖𝑛𝑘𝑒𝑑𝑖𝑛: https://www.linkedin.com/in/andreitiu/   
𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑢 𝑜𝑛 𝐿𝑖𝑛𝑘𝑒𝑑𝑖𝑛: https://www.linkedin.com/company/marketiu   
𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑢 𝑜𝑛 𝑇𝑤𝑖𝑡𝑡𝑒𝑟: https://twitter.com/marketiuagency   
𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑢 𝑜𝑛 𝐼𝑛𝑠𝑡𝑎𝑔𝑟𝑎𝑚: https://www.instagram.com/marketiuagency/  
𝐸𝑚𝑎𝑖𝑙 𝑎𝑡 hello@marketiu.ro 
 
𝐋𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐟𝐚𝐯𝐨𝐮𝐫𝐢𝐭𝐞 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦:
▶️Watch the episode on YouTube: https://bit.ly/The-Marketing-Innovation-Show-YouTube 
▶️ Apple Podcasts: https://bit.ly/The-Marketing-Innovation-Show 
▶️ Podbean: https://bit.ly/The-Marketing-Innovation-Show-Podbean 
▶️ Spotify: https://bit.ly/The-Marketing-Innovation-Show-Spotify 
▶️ Deezer: https://bit.ly/The-Marketing-Innovation-Show-Deezer 
▶️ Stitcher: https://bit.ly/The-Marketing-Innovation-Show-Stitcher 
▶️ Castbox: https://bit.ly/The-Marketing-Innovation-Show-Castbox 

Episode transcript: 
 
​​Stuart Leo  
But at the end of the day, the job of a business is to solve a problem for customers go get more of those customers solving that problem and deliver value back to the community, society and shareholders. And that actually is a very fun journey. And the marketing discipline is central to that journey. So I love it. At some point, every business and business leader will get stuck. And we've developed an interesting set of tools and processes and algorithms that help those businesses get unstuck.
 
Andrei Tiu  
Hi, there! This is Andrei and you are on a new episode of The Marketing Innovation Podcast Show. Our special guest today is Stuart Leo, who is the founder and CEO of Waymaker, an intelligent business management platform that helps leaders build a better business in 30 days. And today, we'll discuss business growth, strategy, resilience building and leadership development in the current still uncertain global market. Stewart, it's a pleasure to have you on the show. How are you? Let's rock it all.
 
Stuart Leo  
Andrei, it's a pleasure to be here. Thank you so much for having me.
 
Andrei Tiu  
Pleasure is all mine. So let's see where we start because we have so many interesting topics that I hope we'd have time to go through today. I mean, probably a good starting point, actually, would be to introduce you a bit more to the audience. So giving you the stage a bit to tell us about your background, your story and the interesting stuff that you are doing at the moment.
 
Stuart Leo  
Okay. Well,

Join Andrei and our guest on today’s episode, Vlad Faraon, as they will be discussing building and launching successful blockchain projects, from the idea to the growth through marketing and communities. Vlad is the Co-Founder and CBO of Coreto, a project that aims to be THE benchmark of trust and performance in the crypto and blockchain space. 
 
𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐕𝐥𝐚𝐝:  
𝑊𝑒𝑏𝑠𝑖𝑡𝑒: www.coreto.io
𝑉𝑙𝑎𝑑 𝑜𝑛 𝐿𝑖𝑛𝑘𝑒𝑑𝐼𝑛: https://www.linkedin.com/in/vladfaraon/
 
𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐀𝐧𝐝𝐫𝐞𝐢:
𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑢: https://marketiu.com  / https://marketiu.ro   
𝐴𝑛𝑑𝑟𝑒𝑖 𝑜𝑛 𝐿𝑖𝑛𝑘𝑒𝑑𝑖𝑛: https://www.linkedin.com/in/andreitiu/   
𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑢 𝑜𝑛 𝐿𝑖𝑛𝑘𝑒𝑑𝑖𝑛: https://www.linkedin.com/company/marketiu   
𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑢 𝑜𝑛 𝑇𝑤𝑖𝑡𝑡𝑒𝑟: https://twitter.com/marketiuagency   
𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑢 𝑜𝑛 𝐼𝑛𝑠𝑡𝑎𝑔𝑟𝑎𝑚: https://www.instagram.com/marketiuagency/  
𝐸𝑚𝑎𝑖𝑙 𝑎𝑡 hello@marketiu.ro 
 
𝐋𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐟𝐚𝐯𝐨𝐮𝐫𝐢𝐭𝐞 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦:
▶️Watch the episode on YouTube: https://bit.ly/The-Marketing-Innovation-Show-YouTube 
▶️ Apple Podcasts: https://bit.ly/The-Marketing-Innovation-Show 
▶️ Podbean: https://bit.ly/The-Marketing-Innovation-Show-Podbean 
▶️ Spotify: https://bit.ly/The-Marketing-Innovation-Show-Spotify 
▶️ Deezer: https://bit.ly/The-Marketing-Innovation-Show-Deezer 
▶️ Stitcher: https://bit.ly/The-Marketing-Innovation-Show-Stitcher 
▶️ Castbox: https://bit.ly/The-Marketing-Innovation-Show-Castbox 

Episode transcript: 
 
Andrei Tiu  
Hi there! This is Andrei and you are on an episode of The Marketing Innovation podcast show. Our special guest today is Vlad Faraon, who is the co-founder and CEO of Coreto. A blockchain project that aims to be THE benchmark of trust and performance in the crypto and blockchain space. Today, we'll discuss building and launching successful blockchain projects from idea to growth through marketing and communities. So without further ado, Vlad, it's a pleasure to meet again and a pleasure to have you on the show. How are you? How's the day going? And how's the market at the moment?
 
Vlad  
Yeah, hi, Andrei. Thank you for the introduction. Really happy to be here. I'm really excited as well to talk about blockchain, talk about Coreto. It's been a long day up to this point, but I still have some energy, I will always have the energy to talk about what we are building. The markets are looking good. If you are too, if you are to have a look at the charts, it looks promising you are on the right track. But we will get there I believe in our on our call right here.
 
Andrei Tiu  
Nice. Nice, nice. Okay. Yeah, I know you guys have a lot of things cooking with the project as well. So maybe we'll touch on some of those as much as you want to share. I won't be very pushy. But yeah, I think just to get started and for the audience to get to know you a little bit as a person as well as to get a feel about the project and potentially as well as the blockchain space in general, since many of the people that tuned in today might not be very much into the space, although I know that many of us here on the podcast are interested about the

Join Andrei and our guest on today’s episode, Mike Charalambous, as they will be discussing The Metaverse, NFTs, marketing in this upcoming realm, as well as opportunities for early adopter brands. Mike is the CEO of Threedium, one of London's leading 3D technology solutions for e-Comm, display and AR. 
 
𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐌𝐢𝐤𝐞:  
𝑊𝑒𝑏𝑠𝑖𝑡𝑒: https://threedium.co.uk/
𝑀𝑖𝑘𝑒: 𝑜𝑛 𝐿𝑖𝑛𝑘𝑒𝑑𝐼𝑛: https://www.linkedin.com/in/mikechara/ 
 
𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐀𝐧𝐝𝐫𝐞𝐢:
𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑢: https://marketiu.com  / https://marketiu.ro   
𝐴𝑛𝑑𝑟𝑒𝑖 𝑜𝑛 𝐿𝑖𝑛𝑘𝑒𝑑𝑖𝑛: https://www.linkedin.com/in/andreitiu/   
𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑢 𝑜𝑛 𝐿𝑖𝑛𝑘𝑒𝑑𝑖𝑛: https://www.linkedin.com/company/marketiu   
𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑢 𝑜𝑛 𝑇𝑤𝑖𝑡𝑡𝑒𝑟: https://twitter.com/marketiuagency   
𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑢 𝑜𝑛 𝐼𝑛𝑠𝑡𝑎𝑔𝑟𝑎𝑚: https://www.instagram.com/marketiuagency/  
𝐸𝑚𝑎𝑖𝑙 𝑎𝑡 hello@marketiu.ro 
 
𝐋𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐟𝐚𝐯𝐨𝐮𝐫𝐢𝐭𝐞 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦:
▶️Watch the episode on YouTube: https://bit.ly/The-Marketing-Innovation-Show-YouTube 
▶️ Apple Podcasts: https://bit.ly/The-Marketing-Innovation-Show 
▶️ Podbean: https://bit.ly/The-Marketing-Innovation-Show-Podbean 
▶️ Spotify: https://bit.ly/The-Marketing-Innovation-Show-Spotify 
▶️ Deezer: https://bit.ly/The-Marketing-Innovation-Show-Deezer 
▶️ Stitcher: https://bit.ly/The-Marketing-Innovation-Show-Stitcher 
▶️ Castbox: https://bit.ly/The-Marketing-Innovation-Show-Castbox 

Episode transcript: 
 
Andrei Tiu  
Hi, there! This is Andrei, and you're on The Marketing Innovation Podcast Show. Our special guest today is Mike Charalambous, who is an old friend of mine, a serial entrepreneur and founder of Threedium, one of London's leading 3D technology solutions for e-Comm, display and AR. And today we'll discuss the metaverse, NFTs, marketing in this upcoming realm, as well as opportunities for early adopter brands. Mike, really nice catching up! It's been a while. How are you?
 
Mike  
It's a pleasure, man. It's a pleasure. I think last time we were organising to catch up over beers in a physical bar, next time is going to be in a digital bar, in the metaverse. So times are changing fast.
 
Andrei Tiu  
Yeah. See you at the central end? Actually, it's been a couple of years, maybe at least two since we last spoke. So that is sinking up, well not nice. But you thinking up with the start of the pandemic, and everything that came with that. And you have developed some really cool things meanwhile. I was following you mostly on LinkedIn and looking into what you guys were doing with Threedium. And I think this is going to be a really fun episode because it aligns very much with the specific of our episodes here on the podcast, which is getting our listeners closer to the innovation that is happening within the tech space and marketing specifically. And I think it's gonna be a lot of insight and learnings to take away for you guys out there that are looking to see any opportunities or are maybe interested in this web 3.0, the metaverse, NFTs and how the brands that you are marketing or your own companies can leverage the changing customer behaviour or, you know, t

Join Andrei and our guest on today’s episode, Jack Murray, as they will be discussing modern PR and the science behind storytelling in marketing. Jack is the CEO of MediaHQ, a SaaS company of media contacts and a press release distribution platform. But not only he has also released his business book, “The Magic Slides: How to master the art of storytelling for business”, a bestseller in 3 categories in its first week from release.
 
𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐉𝐚𝐜𝐤:  
𝑊𝑒𝑏𝑠𝑖𝑡𝑒: https://www.murraystory.com/
𝐽𝑎𝑐𝑘 𝑜𝑛 𝐿𝑖𝑛𝑘𝑒𝑑𝐼𝑛: https://www.linkedin.com/in/jackmurrays/
 
𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐀𝐧𝐝𝐫𝐞𝐢:
𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑢: https://marketiu.com  / https://marketiu.ro   
𝐴𝑛𝑑𝑟𝑒𝑖 𝑜𝑛 𝐿𝑖𝑛𝑘𝑒𝑑𝑖𝑛: https://www.linkedin.com/in/andreitiu/   
𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑢 𝑜𝑛 𝐿𝑖𝑛𝑘𝑒𝑑𝑖𝑛: https://www.linkedin.com/company/marketiu   
𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑢 𝑜𝑛 𝑇𝑤𝑖𝑡𝑡𝑒𝑟: https://twitter.com/marketiuagency   
𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑢 𝑜𝑛 𝐼𝑛𝑠𝑡𝑎𝑔𝑟𝑎𝑚: https://www.instagram.com/marketiuagency/  
𝐸𝑚𝑎𝑖𝑙 𝑎𝑡 hello@marketiu.ro
 
𝐋𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐟𝐚𝐯𝐨𝐮𝐫𝐢𝐭𝐞 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦:
▶️Watch the episode on YouTube: https://bit.ly/The-Marketing-Innovation-Show-YouTube 
▶️ Apple Podcasts: https://bit.ly/The-Marketing-Innovation-Show 
▶️ Podbean: https://bit.ly/The-Marketing-Innovation-Show-Podbean 
▶️ Spotify: https://bit.ly/The-Marketing-Innovation-Show-Spotify 
▶️ Deezer: https://bit.ly/The-Marketing-Innovation-Show-Deezer 
▶️ Stitcher: https://bit.ly/The-Marketing-Innovation-Show-Stitcher 
▶️ Castbox: https://bit.ly/The-Marketing-Innovation-Show-Castbox
 
Episode transcript: 
Andrei Tiu  Hi, there! This is Andrei, and you are on The Marketing Innovation Podcast Show. Our special guest today is Jack Murray. Who is the CEO of Media HQ, a SaaS press release distribution platform that provides media contacts to marketers and media professionals. But not only. He has also released his business book, The Magic Slides: How to Master the Art of Storytelling for Business, which has become an Amazon bestseller in 3 categories in its first week from release. And today we will discuss modern PR, as well as the science behind storytelling in marketing. Jack, welcome to the show! Congrats for the book release. How are you? How's the energy on your front?
Jack Murray  It's really good today, Andrei! The minute of we finished recording where I'm sitting right now is beside the Atlantic Ocean. And it's very cold. But the minute we finished recording, I'm getting into the ocean for a swim. So I'm very looking forward to our discussion. But I'm also very looking forward to that.
Andrei Tiu  Crazy, like, how cold is it right there? Because I think it's like below zero degrees?
Jack Murray  Well, yeah, the water is probably about seven degrees. So yeah, I have a lot of hot water in the tank. So I'll be having a bath when I get back up. But it's like, look, you know, it's great to see it live. And when you go into the ocean and the waves are crashing. So the high tide is in about 20 minutes, and the waves will be crashing over me. So I'm really looking forward to that.
Andrei Tiu  Crazy man. Okay, nice. Thank you for being on th

Join Andrei and our guest, James Scherer, on today’s episode, as they will dive deep into content marketing trends for 2022. From strategy shifts to AI and SEO drove content production. James is the VP of Growth at Codeless. He's helped 10 figure brands like monday.com or Nextiva dominate categories with content marketing at a massive scale.
 
𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐉𝐚𝐦𝐞𝐬:  
𝑊𝑒𝑏𝑠𝑖𝑡𝑒: codeless.io
𝐽𝑎𝑚𝑒𝑠 𝑜𝑛 𝐿𝑖𝑛𝑘𝑒𝑑𝐼𝑛: https://www.linkedin.com/in/james-scherer-94709830/
𝐽𝑎𝑚𝑒𝑠 𝑜𝑛 𝑇𝑤𝑖𝑡𝑡𝑒𝑟: @JDScherer 
 
𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐀𝐧𝐝𝐫𝐞𝐢:
𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑢: https://marketiu.com  / https://marketiu.ro   
𝐴𝑛𝑑𝑟𝑒𝑖 𝑜𝑛 𝐿𝑖𝑛𝑘𝑒𝑑𝑖𝑛: https://www.linkedin.com/in/andreitiu/   
𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑢 𝑜𝑛 𝐿𝑖𝑛𝑘𝑒𝑑𝑖𝑛: https://www.linkedin.com/company/marketiu   
𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑢 𝑜𝑛 𝑇𝑤𝑖𝑡𝑡𝑒𝑟: https://twitter.com/marketiuagency   
𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑢 𝑜𝑛 𝐼𝑛𝑠𝑡𝑎𝑔𝑟𝑎𝑚: https://www.instagram.com/marketiuagency/  
𝐸𝑚𝑎𝑖𝑙 𝑎𝑡 hello@marketiu.ro
 
𝐋𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐟𝐚𝐯𝐨𝐮𝐫𝐢𝐭𝐞 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦:
▶️Watch the episode on YouTube: https://bit.ly/The-Marketing-Innovation-Show-YouTube 
▶️ Apple Podcasts: https://bit.ly/The-Marketing-Innovation-Show 
▶️ Podbean: https://bit.ly/The-Marketing-Innovation-Show-Podbean 
▶️ Spotify: https://bit.ly/The-Marketing-Innovation-Show-Spotify 
▶️ Deezer: https://bit.ly/The-Marketing-Innovation-Show-Deezer 
▶️ Stitcher: https://bit.ly/The-Marketing-Innovation-Show-Stitcher 
▶️ Castbox: https://bit.ly/The-Marketing-Innovation-Show-Castbox 
 
Useful links:
Monday.com: https://monday.com/ 
MarketingMuse: https://www.marketmuse.com/ 
Clearscope: https://www.clearscope.io/ 
 
Episode transcript:
 
Andrei Tiu  
Hi, there! This is Andrei, and you are on The Marketing Innovation Podcast Show. Our special guest today is James Scherer, VP of growth at Codeless. He's helped 10 figure brands like monday.com or Nextiva dominate categories with content marketing at a massive scale. And today we'll dive deep into content marketing trends for 2022. From strategy shifts to AI and SEO drove content production. Exciting times, a very insightful and practical discussion today. James, it's a pleasure to have you here on the show! How are you? How's it going?
 
James Scherer  
It's going very well. Thank you for having me. I'm excited about this.
 
Andrei Tiu  
Yeah, same here. Thank you for being on the show. Let's see. So without further ado, let's bring a bit of your background to the table. So I'd like for you to maybe make a quick intro. Let people get to know you a little bit. Tell us how you started in marketing. What was your journey so far? Maybe a couple of highlights. And then we have some really interesting case studies that we were discussing just before the show, so I'm really excited to get into them and talk a bit about, you know, hands-on marketing.
 
James Scherer  
Yeah, absolutely. Okay, so a bit about me. My name is James Scherer. I'm currently the VP of growth at Codeless, which is a Content Marketing agency. I started marketing in 2013, I was an English graduate. And wh